Leeds City Council and the police are recruiting local businesses to help them in the fight against crime.
Safer Leeds, the city’s crime-fighting partnership, has enlisted the help of major companies to pass on crime reduction messages to their employees.
Employers at over 350 companies based in the city have agreed to distribute an anti-burglary poster to their workers via intranet or email.
Under the headline “Which House Would You Burgle?” the poster gives advice to householders on how to avoid burglary by locking doors and windows, improving external lighting, installing timers to turn lights on in the house and keeping valuables out of sight.
Artwork for the poster has been provided free of charge by Leeds graphic design company Totality.
The mail-out is part of an initiative to find new ways of communicating with the public about crime and public safety.
Councillor Peter Gruen, Leeds City Council’s executive board member for community safety and chair of Safer Leeds, said:
“So many burglaries are opportunistic, so the more we can do to remove the incentive for criminals the better.
“Campaigns like this are therefore extremely important in educating people, particularly the elderly and vulnerable, to help them minimise the risk of becoming a victim of crime. The cooperation we have had so far has been fantastic.
“Burglary rates in Leeds have been reducing steadily over the past year and we hope that by reaching people with this information in different ways we can cut it even further.”
"We have asked for feedback from all the companies so that we know how they are distributing the information. Some people are choosing to print the poster out and put it up on the wall. Others are putting it up on the intranet. Others are putting it onto email. One company has even told us that they have sent it out to teams as far away as Sunderland and even Scotland.”
Nick Wade, Technical Director of Totality Graphic Design said:
“We’re delighted to offer our artwork free for such a worthy purpose.
“This an exciting new way of reaching the public and we really hope it helps to bring burglary down."
Notes to editors:
Safer Leeds is the crime-fighting partnership between Leeds City Council, West Yorkshire Police and other agencies.
ENDS
For media enquiries please contact:
Michael Molcher, Leeds City Council (0113) 224 3937
e-mail: michael.molcher@leeds.gov.uk
