Thursday, 29 July 2010

Floral football welcome shows support for World Cup bid



Picture caption: Councillor Adam Ogilvie and Dave Macintosh, from Leeds City Council’s parks and countryside service, next to the floral football display.

Football and flowers – not normally two things you’d associate with each other, but Leeds City Council’s parks and countryside service has shown its support for the Leeds City Region World Cup bid by planting a floral football display on one of the main routes into the city centre.

The display, located on the A653, is the existing site for the ‘Welcome to Leeds’ message, and now boasts a floral football for people driving into Leeds to enjoy. SICL are annual sponsors of this floral display, supporting the Leeds In Bloom campaign.

Councillor Adam Ogilvie, executive member for leisure at Leeds City Council, said: “The World Cup is the world’s largest sporting event. If England can secure the 2018 nomination then the Leeds City Region will experience a festival of football, the likes of which it has never seen before. It would be fantastic news for business and tourism too, with experts predicting the region would see visitors spending over £150m in the region’s hotels, shops, bars, and restaurants during the competition.

"As the gateway to Yorkshire, having this display on one of the main routes into Leeds is a fantastic opportunity to demonstrate our support for the England 2018 bid and hopefully create a buzz in the final six months until FIFA make their decision at the end of the year.”

FIFA will decide on the World Cup 2018 host country on 2 December. Here are the ways you can show your support:
• Find our more about the city region bid and help knit the world’s longest scarf at www.backthebidleeds.com
• Visit your nearest Morrisons store where you can sign up to back the bid. They have pledged to get two million signatures
• Explore the new BT 2018 website where you can add your photo to a digital flag of people who are backing the bid. www.bt.com/2018
• Visit the England 2018 website to learn more about the England bid and register your support. www.england2018bid.com

ENDS

For further details contact Debbie Clarke, Marketing Leeds, on 0113 2145203.