The Sainsbury’s store at Colton, Leeds, will display the signs at the exits to its car park to remind shoppers to belt up before they leave. Children from Colton Primary School will help Spike, the road safety hedgehog, put up the signs and hand out trolley tokens to shoppers to help them to remember to wear their seatbelts.
******************** Media opportunity ********************Media are invited to the Sainsbury’s store at Colton on Wednesday, 8 July at 10am to take photographs of the store manager and Spike the road safety hedgehog putting up ‘Seatbelt on?’ signs in the car park, helped by pupils from Colton Primary School. Representatives from the council’s road safety team and the neighbourhood police team will be on hand for comments.
Please contact Claire Macklam on 0113 395 1578 to arrange attendance.
******************** Media opportunity ********************
Recent figures show that, although the total number of traffic casualties is decreasing, death and serious injury sustained by people in cars remains static. In recent surveys, the council’s road safety team found that as many as 40% of adult car users chose not to use safety belts, and many failed to ensure the safety of their younger passengers.
Mark Gilman, manager of Sainsburys at Colton said:
“The figures supplied by the road safety team are really concerning. At Sainsbury’s, we’re committed to making a positive difference to the local community and want to encourage our customers to follow the advice of the ‘Seatbelt On?’ campaign and reduce their risk of injury.”
Councillor Stuart Andrew, lead member for road safety said:
“It is great news that Sainsbury’s are helping us to promote this programme.
“Too many people think that because they are only making a short journey to the shops they don’t need to wear their seatbelt, but people are just as likely to be killed or seriously injured during a short journey as a long journey. These signs will serve as a useful reminder to shoppers to take an extra couple of seconds to belt up before setting off on their journey home.”
The aim of ‘Seatbelt on?’ is to provide car occupants with some straightforward advice of which they should already be aware - that they should belt up for their own safety and for that of their passengers. As the campaign progresses the Police will become more active in enforcing the rules for people who still choose to put their own lives and the lives of others in danger by not wearing their seatbelts.
139 killed or seriously injured on the roads of Leeds in 2008.
It is hoped that the ‘Seatbelt On?’ campaign will result in a 30% improvement in car occupant casualties within three years.
In December 2008 and February 2009, Leeds City Council’s road safety promotion team conducted several seatbelt surveys in various areas of Leeds. Out of the 2475 vehicles observed, 25% (601) of the drivers were found not to be wearing safety belts. Of 1163 child passengers observed, 406 (35%) were unsecured in the back of a car.
Some areas of Leeds were significantly worse that this. In some surveys 40% of adults and 60% of children were observed travelling unrestrained, and at one survey site 89% of adults and all children were travelling unrestrained.
A survey by insurers Liverpool Victoria found that 2.3m drivers do not always wear seatbelts, and government figures suggest only seven in 10 adults wear rear seatbelts(1). By making such a choice they run a significantly increased risk of severe injury during a road crash. In 2007, of the 1,432 car occupants killed, research indicates that some 34 per cent were not wearing a seat belt(2).
(1) Lancashire Partnership for Road Safety
(2) Think! website
For media enquiries, please contact;
Claire Macklam, Leeds City Council press office (0113) 395 1578