
A poster campaign has been launched in Leeds to urge motorists to take a bit of extra time to look out for motorcyclists.
Many traffic collisions result from car drivers not seeing bikers. The posters aim to remind motorists about the importance of making time to check carefully and to understand that bikes are small and move faster than you might think.
Garages and MOT centres all over the city have agreed to support the campaign, and will be displaying posters on and around their premises.
The poster shows the side panels of a car after an impact with a motorbike and reinforces the current Department for Transport television advert ‘How close does a biker have to be…?’
Councillor Andrew Carter, leader and executive member for travel and transport said:
“As the weather improves, more and more bikes and scooters will be out on the roads. Powered two wheeler drivers are our most vulnerable road user group, and we need to do everything we can to ensure their safety.
“Paying full attention to what is going on around you when driving is vitally important, particularly when turning or changing lanes. Too many drivers are distracted by satellite navigation units and mobile phones. All our road user groups need to look out for each other, drive courteously and give one another space. We hope that this poster campaign will drive this message home, and help to reduce the number of rider fatalities and injuries on our roads.”
ENDS
Notes for editors
Approximately 50% of all collisions involving powered two wheelers involve another vehicle.
For media enquiries, please contact;
Claire Macklam, Leeds City Council press office (0113) 395 1578
Email: claire.macklam@leeds.gov.uk
